CLEARER THINKING

with Spencer Greenberg
the podcast about ideas that matter

Episode 049: User Engagement and Expert Intuition with Rob Haisfield

June 10, 2021

How do you design a product to handle user failure? How do you keep users motivated even when they fail? How do you successfully onboard new users? What are some different kinds of search behavior? How and when does gamifying a product increase user engagement and success? What psychological components do games attempt to engage with? How do we develop expert intuition in a domain?

Rob Haisfield is a behavioral product strategy and gameful design consultant. He applies behavioral science and game design principles to products to influence user behavior. This is based on the thesis that when people use tools in ways that allow them to more effectively accomplish their goals, they gain more value. He also works as a behavioral product strategist for Spark Wave and its various portfolio companies, recently focusing on the onboarding for GuidedTrack. You can learn more about him at robhaisfield.com, follow him on Twitter at @RobertHaisfield, or email him at rob@influenceinsights.io.

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Credits

Host / Director
Spencer Greenberg

Producer
Josh Castle

Audio Engineer
Ryan Kessler

Factotum
Uri Bram

Music
Lee Rosevere
Josh Woodward
Broke for Free
zapsplat.com
wowamusic
Quiet Music for Tiny Robots

Affiliates
Please note that Clearer Thinking , Mind Ease , and UpLift are all affiliated with this podcast.